High efficiency is the primary design requirements
Design goal: design is to better convey information. The "better" include: more beautiful, more efficient, more elegant...... This is the consensus that we have been repeatedly discussed. Only such a consensus, it is not enough. Because we will encounter such a situation: I want to design this text into blue, it will feel more comfortable. However, the use of blue may make users confused, because the text is not linked, and this page, there are links to the text is blue. "More beautiful information is also designed to convey the goal ah ~"
So, to make the design of the target can more effectively guide the design work, we also need to do more to further regulate the "better" the specific requirements. More efficient is the basic requirements, is the need to be implemented first. "More elegant, more beautiful" is a higher requirement. This is similar to the "food and clothing" and "off" relationship.
Why do you say that?
1 the user is to use the product, and not to appreciate, even though the apple.com is the same. To enjoy the art museum, a dozen inches on the display to appreciate what to come?
2 many of the visual performance of the visual design should be based on science, sociology, psychology, rather than out of thin air ". For example, the green is generally understood as "feasible" "allowed" "right", then, the information of the page fault is not good with the green background, and even can be said to be wrong.
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"More efficient" is an unconditional requirement. Should not be lost in order to achieve other design objectives.
How to guarantee "more efficient"? To ensure that "more efficient" is not the same as all the information on the reservation page prototype can be changed? No Without saying that, if it is, it is clear that it will not be here. So, why not?
There are two types of work in visual design:
1 rendering the atmosphere, the performance of visual style. Through the shape, color, text color, background color, background color, background graphics... Show a specific visual style, rendering the atmosphere, so that users browse the web to feel or warm, or trustworthy, or cute...
2 use graphic elements directly or auxiliary to convey information. For example: the design of the icon, button style design, focus on the graphics display...
Do the work, not free to delete the contents of the page prototype, just the basic requirements. Rendering the atmosphere of the interference in the text information display is wrong; use graphic elements to express inappropriate is wrong, do not need to convey information of local icon to decorate is wrong. In the visual design process to ensure that the information is not reduced to the level of information transmission is even higher, which is a very difficult job.
I used to give a simple conclusion, "the visual performance of the elements should not be with the amount of information", which is a conclusion that can be directly implemented, is the design goal of a specific requirements. That is to say, if you don't want to understand the goals of the design, more efficient, more beautiful who first, who in the post, if you are, then, you only direct implementation of the "visual performance elements should not be with the amount of information," the conclusion on the line. In this way, it is more similar to the design of the target, which is not to be..." Conclusion. I didn't think of it.